Where we sell

Thirteen marketplaces, each with its own rules.

Brands and suppliers come to us from the US, Europe, Türkiye and China, and some have never sold on Amazon at all. Amazon looks the same in every country. The requirements behind it do not. Here is what each market asks of a brand, and what we prepare before a product goes live there.

US amazon.com UK amazon.co.uk DE amazon.de FR amazon.fr IT amazon.it ES amazon.es NL amazon.nl BE amazon.com.be IE amazon.ie PL amazon.pl AE amazon.ae JP amazon.co.jp AU amazon.com.au

Germany

amazon.de

Europe's largest Amazon marketplace and our usual first step into the EU.

Product safety: GPSR: an EU responsible person, batch number and German-language safety information on every product.
Packaging and EPR: LUCID packaging registration entered in Seller Central; separate registrations for electronics and batteries.
Tax: German VAT registration where stock is held.
How we enter: Stock prepared at our German partner warehouse, listings localised in German, launch advertising in euros.

United Kingdom

amazon.co.uk

English-language, close to US shopping habits, with its own post-Brexit rules.

Product safety: UK product safety and labelling rules, with a UK-based address for regulated products.
Tax: UK VAT registration, separate from the EU.
Listings: British spelling, measurements and search terms, not US copy reused.
How we enter: Stock prepared at our UK partner warehouse and shipped into UK FBA.

France, Italy, Spain

.fr · .it · .es

Opened from the German base once the EU set-up is in place.

Product safety: The same GPSR file, with safety information in French, Italian and Spanish.
Packaging and EPR: France has its own EPR registrations that Amazon checks before listings go live.
Fulfilment: Pan-European FBA spreads stock across countries for faster Prime delivery; each storage country needs its own VAT registration.
How we enter: Local keyword research per language, then listings and ads country by country.

Netherlands and Belgium

.nl · .com.be

Smaller, fast-growing marketplaces that share the EU set-up we build for Germany.

Product safety: GPSR file and labels, with Dutch and, for Belgium, French and Dutch safety information.
Tax: EU VAT handled through the One-Stop Shop or local registration where stock is held.
How we enter: Served from our EU stock; listings localised in Dutch and French.

Ireland

amazon.ie

Amazon's newest European marketplace, launched in March 2025, English-language and in euros.

Product safety: EU rules apply: GPSR responsible person and labelling, not the UK regime.
Tax: EU VAT; stock and sales planned with the rest of our EU set-up.
How we enter: English listings adapted from UK copy, priced in euros, fulfilled from the EU network.

Poland

amazon.pl

A large EU market where Amazon is still growing, with prices in złoty.

Product safety: GPSR file with Polish safety information and instructions.
Fulfilment: Poland is part of Pan-European FBA; stock held there needs a Polish VAT registration.
How we enter: Polish keyword research and listings, launched once the German base is running.

United Arab Emirates

amazon.ae

The gateway to the Gulf, with strong demand for US and European brands.

Company and import: A UAE trade licence on the seller account, a customs importer code, and the seller as importer of record for FBA stock.
Tax and duty: 5% VAT on sales; customs duty and import VAT paid at clearance.
How we enter: Selected products, English and Arabic listings, stock cleared and shipped into UAE FBA.

Japan

amazon.co.jp

A large, quality-focused market for products that fit Japanese expectations.

Import: An importer of record is required to clear goods into Japan.
Service: Customer service in Japanese and a local business address on the seller profile.
Approvals: Some categories need approval or certification before listing.
How we enter: Selected products only, after a category check; listings written for Japanese search.

Australia

amazon.com.au

English-language and growing, with strong demand for US brands.

Tax and customs: GST and Australian import rules applied per product.
Product rules: Australian safety standards for regulated categories such as electrical goods.
How we enter: Shipped from the US or Asia directly into Australian FBA, with listings adapted for local search.

United States

amazon.com

The origin market for most of our partners, and a destination for brands coming from China.

Role: Where brands prove demand before we take them abroad.
For new brands: Launch on amazon.com through our US partner warehouse.
For existing sellers: Profit-share account management of your US account.

Requirements change. This page is a summary to show what we prepare, not legal or tax advice; every product is checked against the current rules of its market before launch.

Brands from Europe

Expansion works in both directions.

A German or European brand that sells well on amazon.de can take the same route the other way: to the UK, the rest of the EU, the UAE and the US. Our German partner warehouse is the starting point.

Into the rest of the EU

The GPSR file and EU set-up already exist, so new EU countries are mostly localisation and VAT.

Into the UK

UK labelling, UK VAT and stock moved through our UK facility.

Into the US and the UAE

US import and FBA prep through our US partner warehouse; UAE import and licensing for the Gulf.

Europe: two ways to fulfil

Pan-European FBA or one hub. We pick per product.

	Pan-European FBA	European Fulfilment Network
Where stock sits	Spread across several EU countries by Amazon	In one country, shipped across borders per order
Delivery	Faster, Prime-eligible locally	Slower in other countries
VAT registrations	One per storage country	One, in the hub country
Fulfilment cost	Local fees	Higher cross-border fees
Good for	Proven products with steady volume	Testing demand before committing

Not sure which market comes first?

Send us your product list. We will tell you which marketplace we would open first, and what it needs.

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